​Genesis Capital Partners XI, Ltd. an investment fund sponsored by GenCap Partners, Inc., the owner of 110 Tower in Downtown Fort Lauderdale, today announced that 110 Fitness has opened at the LEED Gold certified office tower, adding to the well-rounded onsite amenities that 110 Tower provides tenants and neighbors living and working in the area. The Comras Company, 110 Tower’s retail leasing agent, facilitated the lease transaction.

110 Fitness, available to tenants and the public, temporarily occupies the seventh and eighth floors, with plans to relocate to 110 Tower’s newly renovated ground floor lobby in Summer 2012. The current facility comprises of 23,000 square feet of workout space, fitted with cardio machines, strength and free weight equipment, a spinning room, racquetball and squash courts, and his and her locker rooms.

All club members have access to the covered parking garage as well as to 110 Tower’s seventh floor lap pool, with stunning views overlooking Downtown Fort Lauderdale. For added convenience, private laundry and towel service are also available. 110 Fitness offers personal training packages and group classes.  Members can choose from existing plans or customize one to suit their needs.

“With over 10 years of experience, owning and operating fitness centers around the country, we are pleased to bring our newest fitness club to Downtown Fort Lauderdale,” stated Michael Bush, managing partner. “110 Tower’s prime location across from the Broward County Courthouse and within walking distance to countless businesses in the area, provides us the opportunity to reach business professionals that will appreciate the executive-level services and amenities 110 Fitness provides. We offer everything they need to make exercise a part of their daily routine in a beautiful setting they will want to return to again and again.”

110 Fitness is open seven days a week.  Those interested in receiving a complementary seven-day guest pass can contact General Manager Jeff Jones at (954) 533-1834.  For more information on 110 Fitness, please visit www.110fitness.com.

 The tallest building in the Central Business District, 110 Tower is in the midst of a comprehensive $15 million renovation program that includes upgrades to the ground floor lobby, new ground floor retail, upgraded upper-floor common areas and other interior spaces, replacement and improvement of all building primary mechanical systems, and a unique exterior lighting system. New and existing amenities include New York Bagel Café & Deli, scheduled to open at the end of this year, a bank, and conference center.

 110 Tower is located at 110 S.E. 6th Street in Downtown Fort Lauderdale.  To learn more, please visit www.110Tower.com. For leasing information, contact Walter Robinson, Laurel Oswald or Jennifer Lee of Transwestern at (954) 607-1083.

About GenCap Partners
GenCap Partners, Inc. is a real estate investment, advisory firm based in Dallas, Texas. The firm provides specialized real estate advisory, asset management and development services to domestic and international institutions in core markets nationwide. GenCap focuses on creating value and superior returns for its clients through investments in office, multifamily and industrial products. The GenCap Group brings substantial experience in sourcing, underwriting, structuring and managing real estate investment and development transactions. GenCap’s strategic approach to real estate balances opportunistic, core and value added approaches to the market to meet the unique risk profiles of its diverse clientele. GenCap currently manages over $400 million on behalf of its European private and institutional clientele.

About Transwestern
Transwestern is one of the largest privately-held commercial real state firms in the United States. A diversified operating company, Transwestern is active in the real estate service, development and investment management businesses. Transwestern creates value for clients through innovation, penetrating market intelligence and legendary service delivered by teams of local market experts. The firm has product specialties including office, industrial, retail, multifamily and healthcare, as well as a wholly-owned research affiliate, Delta Associates. Transwestern leads the industry in sustainability and has received multiple ENERGY STAR® awards from the Environmental Protection Agency (EPA).

About The Comras Company
The Comras Company is one of the leading urban retail development and leasing companies in South Florida. The Company was founded in New York City in 1973 and is now headquartered in Miami Beach, Florida. The Comras Company remains at the forefront of retail development and leasing, and has been responsible for bringing many of the world’s leading retailers to South Florida. Since opening its present offices in 1992, it has developed and leased approximately 2,000,000 square feet of Class-A office, specialty retail and entertainment oriented projects.